Strategy • Organization • Growth
Groundswell Change helps institutions, leaders, and women business owners turn ambitious ideas into practical strategies, stronger systems, and measurable results.
Two ways to work with us
Groundswell supports women building and growing businesses as well as executive teams strengthening established organizations. Across both, we help leaders clarify what matters, align resources, build the systems their ambitions require, and create results that can endure.
For nonprofit and business executive teams
We help executive teams align strategy, people, structure, and implementation so complex organizations can grow, adapt, and perform.
For women founders and small business owners
We help women founders strengthen positioning, offers, customer growth, operations, and the decisions that shape their next stage.
What we do
See the whole system—leadership, structure, culture, policy, process, data, and technology—then strengthen how the work gets done.
Create the conditions where people can contribute, grow, and thrive. We help leaders translate values into everyday behaviors, strengthen trust and belonging, and align listening, learning, communication, and accountability with the culture they seek to build.
Clarify the path forward and align people, priorities, resources, and measures. We help businesses strengthen capacity and workforce performance for revenue growth, and nonprofits connect stronger programs and demonstrated impact to funding and long-term sustainability.
Add senior capacity without adding a full-time executive. We build workplans, operating rhythms, decision tools, and the follow-through that keeps priorities moving.
Turn ambition into focused choices. We help women business owners strengthen positioning, offers, operations, and sustainable paths to growth.
The Groundswell approach
We do not leave clients with a beautiful plan that sits on a shelf. We connect evidence, lived experience, and operating reality—then stay close enough to help strategy take root.
Surveys, interviews, focus groups, ethnographic inquiry, and data reveal the conditions beneath the presenting problem.
We identify patterns, tensions, opportunities, and the decisions leaders must make to move with clarity.
Strategies, structures, and tools are developed with the people responsible for carrying them forward.
Workplans, measures, learning, and leadership rhythms turn intention into sustained action.
Selected work
For a leading business school, Groundswell developed a theory of change, initiative charters, evidence framework, management cadence, and organizational structure to move a department from strategic repositioning to execution.
Higher education & researchA multiyear culture and operating engagement helped behavioral-health leaders connect workforce experience, integration, community relationships, and organizational sustainability.
Healthcare & behavioral healthThrough entrepreneurship education and coaching, women business owners strengthen market position, offers, operations, and focused 90-day growth plans.
EntrepreneurshipExperience on both sides of the table
Founded by Brian A. Cook and Theodosia S. Cook, Groundswell combines executive leadership, management consulting, brand strategy, organizational development, and venture-building experience.
We understand the rigor institutions require and the resourcefulness founders need—because our work has demanded both.
Meet the founders →Start a conversation
Tell us what you are building, navigating, or trying to change. We will help you identify the clearest next step.
Connect with Groundswell